MOT AND PARTNERS HOLD “SAFE STREETS FESTIVAL” ON BROAD STREET

MOT AND PARTNERS HOLD “SAFE STREETS FESTIVAL” ON BROAD STREET
MOT AND PARTNERS HOLD “SAFE STREETS FESTIVAL” ON BROAD STREET
Photo Credit: Public Affairs

MONROVIA, LIBERIA:26 November 2017: The Ministry of Transport with assistance from the Liberia National Police (LNP), the German International Cooperation (GIZ), European Union (EU), as well as sponsorship from Orange Money, United Nations International Development Organization (UNIDO) and Technical Partner, CICA Motors hosted a one-day road safety event entitled: “Safe Street Festival” on Saturday, November 25, 2017 in Monrovia intended to sensitize and raise awareness on road safety in a wide range of leisure activities allowing only non-motorized transportation – pedestrians and cyclists on the Broad Street of Monrovia so that citizens can feel free to walk around and participate.


The one day fun packed event was inspired by the EU Mobility Week under the motto: “Road Safety Strengthens Economy.” The Festival Started at 8:00 A.M. with a 5-km run and family walk, sports, culture and entertainment activities as well as stands with Road Safety Education and play areas for children and families on Broad Street. The Orange Money market place, between Broad and Ashmun Streets displayed and sold locally made arts and crafts, fashion, food products, drinks among other items, all supporting Liberian Small Medium Enterprises (SMEs).



Following the 5-km Run organized by Hillsac Runners, the official inauguration with the participation of the Mayor of Monrovia, EU Ambassador, Inspector General of the Liberia National Police, the Minister of Transport and Representatives of Youths Organizations started at 10:30A.M. at which time Hon. Whroway Bryant, Assistant Minister for Administration & Insurance of the Ministry of Transport presented Safe Streets Festival Awards to Winners of the race while Liberia’s Cultural Ambassador, Queen Juli Endee and the Liberian Crusaders for Peace launched the cultural program of the Festival, featuring top Liberian Comedian, Angel Michael and other special musical artists, Amaze, J.GLO, Takun J and the Ace on stage. Sweet melodies echoed live in the air in the evening hours amusing the participants on Broad Street. “This is the first time for such a transport related event to be held in Monrovia aimed at promoting Road Safety to prevent traffic deaths and injuries in Liberia”, a participant said.


Annually, Liberia loses up to 7% of its GDP due to inadequate road safety measures and high levels of traffic related death and injuries. According to the World Health Organization (WHO) Global Status Report on Road Safety-2015, at least 33 deaths are recorded per 100,000 population in Liberia, placing the country at the third place in the global ranking of road traffic deaths and proportion of road users by country. Participants in the Safe Streets Festival learned about the safer use of roads in Liberia.